What You Should Know About Franchising
Written on February 9, 2011 – 4:40 am | by admin |You’ve probably seen many success stories in franchising – a quarter of all new ventures are franchises and one in nine out of those are still in business five years down the line. The concept works, without a doubt, and so you would like a piece of the pie. Besides having a concrete franchise business plan, seeking the advice of franchise lawyers and franchise business consultants can help you make informed decisions. Here is a look at a few things that a newbie should be aware of when investing in a franchise.
The franchise concept – It starts, as with all business ventures, with an idea. The product or service should be of good quality and worth investing in. There should be at least one existing working outlet. Often the idea may stay regional and not go national, but that’s fine as it can still be profitable. You should be aware of any limitations, though, as you go in.
Franchises develop faster than independent businesses – Not all standalone businesses can start multiple outlets in different locations, due to restrictions with respect to money and time. The franchisor essentially develops his idea and lets franchisees copy it. This allows franchises to spread quickly. Prior to this, the franchisor must document procedures and policies that make his business unique and workable.
Building a team of strong franchisees – People with good business acumen and requisite capital usually buy franchises. However, not everyone is cut out to be a franchisee. Those who are independent minded can find themselves at loggerheads with the franchisor. A franchisor aims to provide consistent customer experience across all locations – to retain these standards certain rules are enforced. So franchisors seek franchisees who are willing to adjust and learn. A franchise will not thrive without good franchisees. If you somehow get the feeling that the franchisor is only after your money, avoid doing business with him.
Transfer of knowledge to franchisees – A franchisor must transfer the knowledge of the service or product to franchisees. These can include, among other things:
• How the service or product is actually delivered.
• What the franchise decor should be like.
• The staff required.
• The amount of working capital needed.
• Where to purchase the necessary materials needed for the franchise
• Hiring policies and procedures.
All this and more should be outlined by the franchisor. A franchisor who fails to offer franchisees the support required to get the new businesses up and running will be ultimately unsuccessful in his venture.
Franchising can be risky for the uninformed – Blue-chip franchises are well-known but few compared to small, less recognized or even obscure brands. Unfortunately numerous eager newbies jump into purchasing a franchise without taking a second opinion from franchise lawyers or consultants who can offer advice on the venture’s viability and legal aspects of the contract.
Exercise due diligence – Risks can be reduced with careful research, planning, and good advice. Hiring a reputable and experienced franchise lawyer early in the process is the prudent thing to do.
Avoid license agreements and distributor agreements – There are unscrupulous companies that sell licenses that are essentially illegal franchises. In the place of the Franchise Disclosure Document (FDD) that satisfies stringent legal requirements, they offer a license or distributor agreement which lacks backgrounds of the principals, investment details, audited financial statements, disclosures, and so on. Steer clear of these fly-by-night operators.
Keep an exit plan handy – Finally, you should not just have a business plan aimed at success, but also an exit strategy that will reduce your financial risk if arrangements don’t pan out. Seeking the advice of franchise lawyers is highly recommended to make the right business decisions.
